IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released

Marketers Extend Their Social-Media Scrutiny Beyond Facebook

IPG Mediabrands begins a quarterly report on social platforms’ practices By Nat Ives The July advertiser boycott against Facebook Inc. over the way it handles unwelcome content generated some results, at least in the eyes of organizers, and a flood of headlines. But parts of the ad industry also are taking a wider look at

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Mediabrands Introduces Media Responsibility Principles

NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms

Rethinking Brand Activism

Over the past few weeks, many brands have spoken up in support of the ongoing civil movement against systemic racism and police brutality. From overarching statements of solidarity to solemn pledges of actions, the responses from brands have been varied as marketers rushed to stay on the right side of history, and the reaction to

We Need to Address the Elephant in the Room: Facebook

It goes without saying: these are difficult times. Recent events – including the pandemic and numerous injustices that have been committed against Black, Indigenous, People of Color (BIPOC) – have weighed heavy on us all. We as a society are at an inflection point, and it’s time for us as marketers to get off the

We will never be the same again, but hopefully we might look similar

There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five

Unpacking the pandemic’s impact on brand safety

We are taking a break from our regularly scheduled programming on media futures and turn our attention to the present and the near-term future. In response to the ongoing pandemic, we will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising

Keyword brand-safety tools continue to rankle publishers

Bloated keyword block lists are still a big problem for publishers and advertisers, causing headaches like article pages that can’t be monetized, wasted ad impressions, slow page loading and campaigns that struggle to deliver on advertisers’ goals. Incorrect blocking of safe premium-news content is costing publishers an estimated $3.2 billion a year in the U.S.,