Why diversity means change, belonging… and profit

“Hire more women.” “Hire more Black and Brown people.” “Take an ad out at NYC Pride.” Some organizations follow a haphazard checklist for diversity then wonder why their efforts produced no tangible results – goals aren’t met, projects are stagnant and the halls look the same as ever. That’s because true diversity reflects meaningful change,

MEASURING MINORITIES: IS EXPENSIVE SAMPLE PREVENTING INCLUSIVE RESEARCH?

Costly fieldwork means researching LGBTQ+ people is prohibitively expensive for many, creating a barrier to market research that is truly inclusive, writes Michael Brown as he calls for a cross-sector push for change. It is within the reach of everyone in the market research sector to hone our practices in order to give a voice

Opportunities for brands lie in the data

For Karla Natareno, Magna’s regional director for Latin America, the decrease in investment towards traditional media is a trend that is sustained by multiple factors. “In Latin America the trend is even more marked as digital continues to grow rapidly,” he explains. In line with this, it indicates that Latin American advertising investment in TV

‘We can’t be cowed into shame on data’

If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the

This agency is making billboards environmentally friendly

In celebration of Earth Day, IPG Mediabrands’ OOH business unit Rapport is rolling out an offering to clients to help make billboards and bulletins more environmentally friendly. The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. “As

Data Privacy Is Becoming A Luxury Good

Last Thursday, Amazon CEO Jeff Bezos stopped the presses with an astonishing Medium blog post, in which he revealed he was being blackmailed by AMI, owner of the tabloid publication National Enquirer. Long story short, AMI threatened to release some private photos of Mr. Bezos if he didn’t denounce that the Enquirer was “politically motivated

CADREON NAMES SEAN MUZZY PRESIDENT, NORTH AMERICA

In newly-created role, Muzzy will lead and manage Cadreon’s programmatic technology business on behalf of agency partners and clients.

Programmatic Pushes Cadreon’s Schmidt ‘Upstream’ To Creative

After several years of an arms-race in advertising’s technology super-powers, it has become fashionable for ad-tech advocates to profess a pivot to the more creative art of the craft. But what does that look like in practice? To the North America MD of IPG Mediabrand’s ad-tech unit, data and creativity are not two separate worlds – they

Media Industry Vet Graham Moysey Appointed to CEO, Mediabrands Canada

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands announced today that it has appointed media industry vet Graham Moysey to CEO, IPG Mediabrands Canada, heading up the company’s operations in the region from its Toronto headquarters. He officially starts on February 12th and replaces Harvey Carroll. Mr. Moysey will report to Jim Hytner, COO of IPG Mediabrands. In his

Aurélien Ripoche promoted to Deputy General Manager at Initiative France

Joined IPG Mediabrands last June as Head of Digital Strategy, Aurélien Ripoche has been appointed Deputy Managing Director of Initiative. Its mission is to support customers and teams, especially on innovation and digital issues. He will also participate in the development of the agency’s digital strategy with Thomas Jamet , CEO of IPG Mediabrands France,

Diversity, Equity and Inclusion